
24 HOURS: A unique chance for users to influence the narrative of a high-end fashion shoot to create a catalogue and film for
Yves Saint Laurent’s forthcoming ‘Edition 24’ collection.
Film: Last week
SHOWstudio invited open submissions for a twenty-four-scene screenplay that forms the basis of a twenty-four hour, live fashion broadcast over that was shot the night of 15 July, during which Nick Knight and Stefano Pilati transformed the participant's ideas into imagery.
Graphics: The competition also called for useres to create "political graphics to reflect Nick Knight and Stefano Pilati's initial Godard reference point for the project and also YSL's continuing association with the socially-engaged woman..." to be used across the set of a YSL catalogue and film shoot.
Soundtrack: During the 24 hour livefeed shoot 50 mobile phones where placed on set, and through the livefeed the producers send out a signal (( CALL US )) when people should ring the phones. The ringing phones thereby created the background audio for parts of the shoot.
Labels: fashion, livefeed, usergeneratedcontent, YSL